Another video that’s just as powerful as when it was first released several years ago.  It debunks the idea that if you reward a behaviour you get more of it and if you punish a behaviour you get less of it.

Even more importantly, it provides insights into what factors really do motivate people and these have implications for employee communication and engagement strategies.  I’m not going to summarise what they are:  take 10 minutes to enjoy the video to find out!


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