If you are gearing up to develop a new vision statement, I strongly recommend reading this helpful whitepaper from rogenSI.
It kicks off with a highly accurate description of most vision statement working sessions:“Now picture this: In another company a new leadership team has been meeting for two days, to create the organisation’s Vision. It has not been easy. Scribbled flip charts cover the walls. Empty coffee cups sit amid pieces of paper and ballpoints. Some participants are writing notes, others argue listlessly, some sit back, eyes just beginning to droop….”
The paper provides a good reminder to steer clear of corporate-speak cliches and advocates individual employee vision statements.