Social media can and should be a transformative tool for progressive leaders: influence, collaborate, engage, create. This timely and important article by McKinsey & Company provides their framework for success.
“Social-media engagement will confront leaders with the shortcomings of traditional organizational designs. Leaders who address these shortcomings will learn how to develop the enabling infrastructure that fosters the truly strategic use of social technologies. When organizations and their leaders embrace the call to social-media literacy, they will initiate a positive loop allowing them to capitalize on the opportunities and disruptions that come with the new connectivity of a networked society.”