The results of a recent study on how language impacts blood donor behaviour demonstrates it does. A simple change in wording to emphasize loss prevention rather than benefit gain made all the difference. In short “save a life” was more effective than “prevent a death”.
You can read more at The Conversation.
Read the full study here: Life or Death Decisions: Framing the Call for Help.
The study was conducted by Eileen Chou (University of Virginia) and co-authored by Keith Murnighan (Northwestern University).