The results of a recent study on how language impacts blood donor behaviour demonstrates it does.  A simple change in wording to emphasize loss prevention rather than benefit gain made all the difference.  In short “save a life” was more effective than “prevent a death”.

You can read more at The Conversation.

Read the full study here: Life or Death Decisions: Framing the Call for Help.

The study was conducted by Eileen Chou (University of Virginia) and co-authored by Keith Murnighan (Northwestern University).


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